Privacy Notice

Last updated: 1 November 2025

This Privacy Notice is designed to help you understand how Expelee FZCO, a company duly incorporated under the laws of the United Arab Emirates, with its principal place of business at Building A2 DDP, Dubai Silicon Oasis, Industrial Area, Dubai, United Arab Emirates (“we,” “us,” and “our”) collects, uses, and shares your personal information and to help you understand and exercise your privacy rights.

SCOPE

This Privacy Notice applies to personal information processed by us on our Edito AI mobile application and any related online services, collectively referred to as our “Services.” By using the Services, you acknowledge that you have read and understood this Privacy Notice.

CHANGES TO OUR PRIVACY NOTICE

We may update this Privacy Notice from time to time at our sole discretion. If material changes are made, we will notify you as required by applicable law. Your continued use of the Services after any update constitutes acceptance of the revised Privacy Notice.

PERSONAL INFORMATION WE COLLECT

The categories of personal information we collect depend on how you interact with our Services and the requirements of applicable law. We collect information that you provide directly, information automatically collected through your device, and limited information from third-party services.

3.1 Information You Provide to Us Directly

We may collect:

• Photos and Media: Images you upload or edit within Edito AI. These remain stored locally on your device unless you choose to export or share them. We do not access or store your photos without your consent.
• Contact Information: Name, email address, and any details you share when contacting us for support or feedback.
• Purchases: If you buy premium features, payment processing is handled by the app store or our payment partners. We do not store payment card data.
• User Communications: Any correspondence you send to us, including inquiries or bug reports.

3.2 Information Collected Automatically

We may automatically collect:

• Device and technical information (e.g., device type, operating system, app version)
• Usage data (e.g., features used, frequency of app interaction)
• Crash and diagnostic reports for app improvement
• Approximate location derived from IP address (for analytics only)

3.3 Information from Other Sources

If you access Edito AI through an app store or third-party login, we may receive limited user identifiers or analytics information, depending on your privacy settings with that platform.

HOW WE USE YOUR INFORMATION

We use your information to:

• Operate, maintain, and improve our Services
• Respond to your requests and provide customer support
• Personalize your experience and analyze usage trends
• Detect and prevent fraud or unauthorized activities
• Comply with legal obligations and enforce our policies

We do not use your photos or personal data to train AI models or for advertising purposes. If we intend to use your information for any new purpose, we will inform you beforehand and seek consent when required.

HOW WE DISCLOSE YOUR INFORMATION

We may disclose information to:

• Service Providers: Third-party vendors who assist with hosting, analytics, or app performance, all bound by confidentiality obligations.
• Business Partners: When necessary to provide specific paid features or integrations you request.
• Legal Authorities: If required to comply with applicable laws or lawful requests.

We do not sell your personal information. Your photos and media remain private and accessible only to you unless you choose to share them.

YOUR PRIVACY CHOICES AND RIGHTS

Depending on your jurisdiction (including under the UAE Personal Data Protection Law and other global frameworks), you may have the right to:

• Access or request a copy of your data
• Request correction or deletion of your data
• Withdraw consent for data processing
• Object to certain uses of your personal information

You may exercise these rights by contacting us at business@expelee.com. We will respond in accordance with applicable laws.

SECURITY OF YOUR INFORMATION

We take reasonable administrative, technical, and physical measures to safeguard your information against unauthorized access, alteration, or disclosure. While we strive to protect your data, no system is completely secure; use of our Services is at your own risk.

INTERNATIONAL DATA TRANSFERS

Your information may be processed in the UAE and other countries where our service providers operate. We ensure that any international data transfers comply with applicable data-protection laws and maintain appropriate safeguards.

RETENTION OF PERSONAL INFORMATION

We retain personal information only for as long as necessary to fulfill the purposes described in this Notice, comply with legal requirements, and resolve disputes. User-edited photos remain stored locally on your device unless you delete them.

CHILDREN’S INFORMATION

Our Services are not directed to children under 13 (or any age as required by local law). We do not knowingly collect personal information from children. If you believe your child has provided data to us, please contact us to request deletion.

THIRD-PARTY WEBSITES / APPLICATIONS

The Services may contain links to third-party sites or applications. We are not responsible for the privacy practices or content of those third parties. We encourage you to read their privacy policies before engaging with them.

CONTACT US